Digital marketing for an IT Professionals Co-operative Society (ITPCOS) encompasses the strategic use of online channels and technologies to attract, engage, and retain members, promote the society’s value proposition, and foster a vibrant professional community. This involves crafting a compelling online presence to reach IT professionals wherever they spend their time online, from potential new recruits seeking career development and networking opportunities to existing members looking for valuable resources and engagement.
Key digital marketing activities for ITPCOS would include Search Engine Optimization (SEO) to ensure the society’s website and valuable content rank highly for relevant search terms (e.g., “IT professional networking,” “tech co-operative India”). Content Marketing is crucial, involving the creation and distribution of high-quality, relevant content like blog posts, industry whitepapers, skill development guides, and success stories of members, establishing ITPCOS as a thought leader and resource hub. Social Media Marketing on platforms like LinkedIn, X (formerly Twitter), and perhaps even professional Facebook groups would be used to share news, promote events, facilitate discussions, and highlight member achievements, building a strong online community and brand identity.
Furthermore, Email Marketing would be vital for direct communication, sending newsletters with society updates, event invitations, exclusive member resources, and personalized opportunities. Online Advertising through platforms like Google Ads and LinkedIn Ads could be employed for targeted campaigns to reach specific segments of IT professionals based on their skills, location, or interests, driving awareness and membership sign-ups. Lastly, Website Analytics would be continuously monitored to track the effectiveness of all digital marketing efforts, allowing ITPCOS to refine its strategies, understand member engagement patterns, and optimize its online presence for sustained growth and value delivery. This comprehensive digital approach ensures ITPCOS effectively connects with, serves, and expands its community of IT professionals.
BRANDING
In the IT community, especially in Thiruvananthapuram and throughout Kerala, our branding digital marketing services for ITPCOS are intended to strategically develop and enhance the society’s distinct identity and reputation.By using consistent visual branding and messaging across all digital platforms, such as websites, social media, and content, we create an engaging online story. This guarantees that ITPCOS will be known as the top location for IT workers looking for insightful conversations, cutting-edge knowledge, and unmatched chances for professional advancement. By effectively communicating its unique value proposition in the digital realm, we hope to establish ITPCOS as a reputable authority and a thriving, welcoming community that encourages membership and engagement.
SOCIAL MEDIA MARKETING
Our ITPCOS social media marketing services are intended to foster a lively and engaged online community for IT professionals, with a particular emphasis on sites like Facebook, Instagram, LinkedIn, X (formerly Twitter), and regional professional associations in and around Thiruvananthapuram and throughout Kerala. To encourage conversations and build relationships, we purposefully distribute interesting content, such as member spotlights, industry insights, society news, and event announcements. The objective is to greatly increase ITPCOS’s visibility, draw in new members by highlighting its distinctive value proposition, and strengthen the bonds with current members by maintaining a steady and vibrant online presence.
SEO
Our SEO (Search Engine Optimization) services for ITPCOS focus on maximizing the visibility of the society online and with organic search results. We can optimize ITPCOS’s website and online content to rank near the top of search result pages for relevant keywords regarding IT professionals, networking and skill development, and co-operative societies, with particular emphasis placed on determining intent and conducting searches related to Thiruvananthapuram, Kerala, and other IT industry hubs. Once we maximize spontaneous search traffic, we can help ITPCOS to direct more qualified traffic to its digital real estate, increase its membership base and enable quicker access to resources for the existing community.
SMM
At ITPCOS, we offer SEM (Search Engine Marketing) services, which are based on paid advertisements to help build the society’s brand visibility quickly at the top of search engine results, mainly for key search words relevant to IT professional development, networking, or co-operative membership in Thiruvananthapuram and Kerala generally. Our SEM services allow for direct bidding on relevant key search terms to provide immediate, qualified traffic to ITPCOS’s site and landing pages. Paid SEM traffic helps target IT professionals who are looking for an IT professional society while getting the society in front of actively engaged IT professionals looking to grow in their area of IT, which helps significantly with membership growth, contribution and engagement!
WEB DEVELOPMENT
The web development services we provide to ITPCOS are focused on the design, and maintenance of an existing, online platform that is strong, easy to use, and secure for all users on behalf of ITPCOS and its members. Effective websites and portals are responsive to what ITPCOS needs, so we create a responsive website for ITPCOS with a unique set of features, such as membership, logistic and retention management, event registration, a resource library section with links to each of the parts of ITPCOS present membership and possibly a discussion forum allowing for collaboration between members of ITPCOS. Our focus is to position ITPCOS as an efficient performer, in a digital age, as a modern and user-friendly organization, while aiming to enhance presence and engagement with members to approve satisfaction with ITPCOS, add the amount of active members of ITPCOS, and to help articulate value for the IT professionals community in Thiruvananthapuram surroundings and across Kerala and outside.
CONTENT MARKETING
The primary goal of our Content Marketing services for ITPCOS is to position the society as a big player in the industry and a key player for IT professionals. We create valuable and relevant content and distribute them in various digital channels, whether it be an informative blog post discussing the latest tech trends, skill-building guides, whitepapers, success stories, or summaries from events. This approach not only helps ITPCOS attract new members by demonstrating its depth of knowledge and value, but it also helps to inform and engage existing members, forming a base in Thiruvananthapuram and throughout Kerala, and within the wider IT industry.
E-COMMERCE MARKETING
ITPCOS E-commerce Marketing services are designed to help streamline and organize transactions for societies digital offerings. From membership sign up pathways for ‘new’ members, to registering things like events (workshops, webinars, or conferences), or purchasing only digital resources or training courses for members only. We help you streamline your online payments with plans for online campaigns/ecommerce, payment integrations, and conversion rate optimization for better digital purchase experiences, freeing up ITPCOS’s revenue and giving more of its members access to its great programming.
PPC
We design and manage highly effective Pay-Per-Click advertising campaigns that deliver immediate, targeted traffic to your website. Our PPC services focus on strategic keyword research, compelling ad copy, and continuous optimization to ensure your ads reach the right audience at the right time, maximizing clicks, conversions, and your return on ad spend.
PERFOMANCE MARKETING
SOCIAL MEDIA MARKETING PACKAGES
Startup
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Ad Spend – 10000/- (It will be paid to ads platform)
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Ad Management Fee:10000/-
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Creation Of Campaign – 3
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Facebook Marketing
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Facebook Business Manager Set Up
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Pixel Installation
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Custom Conversion Creation
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Remarketing
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Custom Audience Creation
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Creation Of Automated Rules
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Facebook Analytics Report Creation
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Ad Campaign Monitoring
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Catalogue Creation
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Dynamic Ads Creation
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Instant Experience Ads Creation
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Customization Of Ad Placements
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A/B Testing Of Ad Set, Creative & Placement
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Carousel And Collection Ads
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Traffic Monitoring
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Monthly Report
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Instagram Marketing
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Audience Research
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Instagram Ads Creative Creation & Design
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Instagram Ads Monitoring And Management
Professional
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Ad Spend – 25000/- (paid to ads platform)
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Our Management Fee – Rs. 15,000
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Creation Of Campaign – 6
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Facebook Marketing
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Facebook Business Manager Set Up
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Pixel Installation
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Custom Conversion Creation
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Remarketing
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Custom Audience Creation
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Creation Catalogue
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Creation Of Automated Rules
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Facebook Analytics Report Creation
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Ad Campaign Monitoring
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Catalogue Creation
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Dynamic Ads Creation
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Instant Experience Ads Creation
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Customization Of Ad Placements
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A/B Testing Of Ad Set, Creative And Placement
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Carousel And Collection Ads
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Traffic Monitoring
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Monthly Report
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Instagram Marketing
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Audience Research
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Instagram Ads Creative Creation & Design
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Instagram Ads Monitoring And Management
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LinkedIn Marketing
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Campaign Manager Account Set Up
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LinkedIn Insight Tag Installation
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Creation Of Custom Conversion
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Ads Monitoring
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Monthly Report
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Youtube Marketing
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Youtube Ad Account Set Up Item
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Skippable In-Stream Ads
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Non-Skippable In-Stream Ads
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Bumper Ads
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Discovery Ads
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Youtube Video Sequence Ads
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Detailed Audience Creation
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Custom Audience Creation
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Remarketing Video Ads
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Video Ads With Promotion Of Your
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Monthly Report
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Twitter Marketing
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Monthly Report
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Twitter Marketing
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Tweet Engagement Ads
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Video Or GIF View Ads
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Awareness Ads
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Website Conversion Ads
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In-stream Video View Ads
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Follower Ads
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App Install Ads
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App Reengagement
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Audience Creation
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Monthly Report
Advanced
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Ads Spend – Rs. 50,000
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Our Management Fee – Rs. 15,000
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Creation Of Campaign – 8
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Facebook Marketing
-
Facebook Business Manager Set Up
-
Pixel Installation
-
Custom Conversion Creation
-
Remarketing
-
Custom Audience Creation
-
Creation Catalogue
-
Creation Of Automated Rules
-
Facebook Analytics Report Creation
-
Ad Campaign Monitoring
-
Catalogue Creation
-
Dynamic Ads Creation
-
Instant Experience Ads Creation
-
Customization Of Ad Placements
-
A/B Testing Of Ad Set, Creative And Placement
-
Carousel And Collection Ads
-
Traffic Monitoring
-
Monthly Report
-
Instagram Marketing
-
Audience Research
-
Instagram Ads Creative Creation & Design
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Instagram Ads Monitoring And Management
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LinkedIn Marketing
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Campaign Manager Account Set Up
-
LinkedIn Insight Tag Installation
-
Creation Of Custom Conversion
-
Ads Monitoring
-
Monthly Report
-
Youtube Marketing
-
Youtube Ad Account Set Up
-
Skippable In-Stream Ads
-
Non-Skippable In-Stream Ads
-
Bumper Ads
-
Discovery Ads
-
Youtube Video Sequence Ads
-
Detailed Audience Creation
-
Custom Audience Creation
-
Remarketing Video Ads
-
Video Ads With Promotion Of Your
-
Monthly Report
-
Twitter Marketing
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Monthly Report
-
Tweet Engagement Ads
-
Video Or GIF View Ads
-
Awareness Ads
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Website
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In-stream Video View Ads
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Follower Ads
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App Install Ads
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Reengagement
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Audience Creation
